The Amsterdam region has an excellent broadband infrastructure, many international companies involved in design and several world class knowledge institutions. The creative industry is present through many (small) design companies. The population is well educated, internationally oriented and eager to try new products and services. The foundation for a strong position in the design of experience is present.
Freeband is a large Dutch national research program aiming to create a leading knowledge position for the Netherlands in the area of ambient, intelligent communication. The goals of Freeband are to realize 4G communication and to create and sustain a coherent research and knowledge community in the area of intelligent communication solutions.